Interpretation Australia Association is a not-for-profit national membership-based organisation dedicated to the advancement of the profession of cultural and natural heritage interpretation.
IA was formed in 1992 to share issues and ideas, improve professional standards and raise the profile of heritage interpretation as a profession. It serves more than 400 members in Australia, New Zealand and other countries.
Many IA members are employed by government agencies. Other members are consultants who work in interpretation development, visitor research, writing, graphic design, multi-media, drama and guiding. They provide services to agencies to develop and produce interpretive plans, interpretive media, and guiding programs.