Interpretation Australia

Hi,

I’m looking for some good models of interpretation centres.

We are reviewing the services and direction of the Parramatta Heritage & Visitor Centre and I want to drive the focus more towards an interpretative model, rather than a museum convergence model. I would like the focus to be on creating and promoting “great experiences” of the region, led by an understanding of visitors and their expectations. I’m thinking there will still be displays, but these would be more interpretation focused, rather than museum exhibition.

I was wondering if you guys know of some great examples of business models for facilities that have this visitor and experience focus. I’d like to find out about vision and objectives and service make up as well as staff resources. I’m sure there a few in National Parks and I’d like to see what other models there are out there.

Any suggestions?

Hi Karen

I have seen examples of three different types of interpretation centres that are very focussed on visitor needs:

1. Focus on how long the visitor has to spend in the park. This was at Yosemite National Park (and I haven't seen these but there could be something like this at either Blue Mountains NP or Tidbinbilla) and involved designing the interpretation around the lenght of stay. It was very clearly deisgn coded (mainly colour). For example, the message would be "If you only had an hour to spend here, here's what you should see and do" - so short walks, a few of the animals you might see etc. "If you have a few hours....." - longer walks, more detailed information. "If you have a few days  - even greater detail etc. 

It was a great way to signpost the information to the visitor needs. It also allowed for layering of information fromthe most basic to the more complex and detailed.

2. Focus on mode of transport. My company developed a plan for a visitor centre that evolved around how visitors used the park - foot (walking), car-based, camping and designed the displays to reflect these themes.

3. Focus on visitor interest. What are visitors coming to see or experience e.g. birds, other animals, scenery, history, cultural sites etc. these themes could then become the focus of your interpretation.