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Community-based Social Marketing Workshops – March 2018
Sponsored by Zoos Victoria, Dr. McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training at the Melbourne Zoo in March (Introductory, March 19-20; Advanced, March 21-22). These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs across the globe (early-bird rates end August 31st).
About the Speaker
Dr Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book “Fostering Sustainable Behaviour” has become requisite reading for those who deliver environment and health related programs. The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland’s “Home WaterWise Service” and “ClimateSmart Home Service,” which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops for over 70,000 environmental program managers internationally. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I’ve ever attended.
-Speaker was wonderful.
-The best workshop/conference I have EVER experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended – on any topic!
Who should Attend?
These workshops will be of interest to those working to promote control of invasive species, waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, sun protection and immunization, will also benefit from attending. Descriptions of both workshops are provided below.
Introductory Workshop (Melbourne March 19-20): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of “Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced Workshop (Melbourne March 21-22): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. This workshop introduces new research on selecting behaviours, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behaviour. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop in Melbourne and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: for groups of 4 to 9 we have a reduced rate of $50 per person, and for groups of 10 or larger, the reduction is $75 per person. These group reduced rates are in addition to our early bird rates and the 15% reduction that we provide if someone registers for both the introductory and advanced workshop.
Additional Information and Registration:
Early bird registration closes August 31st 2017.
Melbourne Introductory and Advanced Workshops (March 19-22): https://register.cbsm.com/workshops/melbourne-2018