Program and Abstracts
Key note and guest speakers
Museum Hack, NYC
Dustin spearheads both Museum Hack’s Audience Development initiatives and is their Team Lead for Science. He has worked in education at the New York Hall of Science, the American Museum of Natural History, and as a traditional classroom teacher. Now, at The Metropolitan Museum of Art, the American Museum of Natural History, and with museum colleagues around the world, Dustin specialises in creating unique, engaging, and educational adult museum experiences that attract and capture new audiences. In his spare time Dustin enjoys running, playing soccer and being the world’s biggest proponent of the #dinoselfie.
NOT YOUR GRANDMA’S TOUR: how Museum Hack crafts mind-blowing museum experiences
In this talk we’ll explore best practices for creating unique adult museum experiences that attract and engage new audiences. From the power of passionate storytelling to activities & challenges that utilize smart phones to forge social experiences, we’ll explore ways in which Museum Hack is skirting old interpretation paradigms and putting these new methodologies into practice, enabling their guests to actively participate in the creation of the meaning of their museum experiences.
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In 2011, after enjoying a diverse career in public relations and media, Amanda Whitley launched www.hercanberra.com.au, a website for Canberra women. Today, it has a monthly unique readership of more than 90 000 and a social network exceeding 45 000 followers, providing a resource which tells the city’s stories, highlights things to do, facilitates connections, and encourages people to engage with their city as a great place to live. HerCanberra has grown to be one of the city’s leading media brands, also boasting a quarterly Magazine, podcast and event series. Amanda was recently named the ACT Woman of the Year 2016.
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CLINT WRIGHT (Director) & CHARLOTTE MCMANUS (Campaign Manager)
Threesides Marketing & NSW National Parks and Wildlife Service
Clint Wright is the founder and director of Threesides Marketing, a Canberra based digital marketing agency that operates primarily in ACT, NSW and VIC. Clint and his team have spent the past ten years collaborating with a range of cultural and nature based tourism experiences and attractions including the National Gallery of Australia, National Museum of Australia, Australian War Memorial, Sovereign Hill, Snow Victoria and NSW National Parks and Wildlife Service. He is passionate about sharing his knowledge of communication, human behaviour and digital technology to improve the way we attract and engage with our customers and visitors, providing them with world class experiences they can’t help but share online.
Charlotte is a passionate marketing professional with a broad range of experience in marketing, communications and events in both the public and private sectors both domestically and internationally. A great leader and coach Charlotte has led multi-disciplinary teams to deliver a range of successful national campaigns using the full spectrum of communication available to today’s modern marketer. As Campaign Manager for NSW National Parks and Wildlife Service, Charlotte is responsible for attracting and engaging audiences to experience all our national parks have to offer and was instrumental in the development and execution of the Wild About Whales campaign.
In this presentation we will be exploring the concept that screen-time and getting into the great outdoors can work together to attract new audiences to your experiences. Wild About Whales is a national award winning digital marketing campaign developed to attract people to coastal national parks and experiences during the off-peak winter season. A collaboration between NSW National Parks and Wildlife service, and it’s marketing agency Threesides Marketing, we will hear both sides of the story in this entertaining client and agency perspective on the campaign. The challenges, the risks, the failures and successes as we seek to prove that screen-time and experiencing the great outdoors can certainly be friends, and work together to attract new audiences to your attraction, destination or experience.
DR JANIE BUSBY GRANT
University of Canberra
Dr Janie Busby Grant is a researcher in cognition at the University of Canberra. Her interests include memory, planning and understanding of time. She conducts research examining how we think about our past and future, and how this influences decision-making in our everyday lives.